Holidays present a cornucopia of opportunities for meeting new people and forging new relationships. With so much goodwill in the air, it’s a fantastic time to strengthen or renew long-standing relationships. You can do this by attending office parties, business get-togethers and open houses. Or, host a gathering of your own.
Even though the very mention of “networking” may strike fear in the hearts of some, go with the intent of having a good time and connecting with new people. Don’t pressure yourself by thinking of making a sale or landing a new client, relax and build relationship. Prepare to introduce yourself and share your personal elevator pitch, what you do and who you do it for. Two or three quick sentences.
We all want to be found interesting. Show interest in another person, and treat each with dignity and respect. Ask about their family, job and aspirations. You can never go wrong being kind. You never know where it will lead.
Handing out your business cards is like sowing seed. You never know when the plant will spring to life. Have them with you everywhere you go.
Chat up More People at Mixers and Staff Gatherings
Present the best version of yourself. Wear appropriate clothing. Some people don’t talk business at celebrations. Not to worry. You want to build a connection. So relax and have a pleasant conversation. Keep them talking by asking open-ended questions to gather more information. Be a great listener and they’ll remember you as a great conversationalist.
Scheduling One on One Meetings
For some businesses, the holidays offer a slower pace. You may find it simpler to gain access and develop contacts with coffee meetings. In our busy society, not everyone has the flexibility to do this. But, by reaching out to an individual for a brief meeting, you may connect in a more meaningful way. Your prospect may even appreciate getting out of the office and away from ringing phones. If you like more quiet meetings, consider targeting individuals you want to work with.
A fter meeting someone remember these tips:
Surprise with a Gift
Stay in Touch
Remember to follow up. A pocket full of business contacts are useless if you fail to reach out and connect. Find a way to assist with information or a connection to keep the relationship mutual. Add value for the other person.
It’s never too late to catch up.
Life happens and time passes far too quickly. Before you throw out that business card, give them a call or shoot them an email. If you reach them mention how you met and briefly acknowledge the passage of time. Offer to reconnect over coffee or a meal. People move on, pick up different skills and change jobs. The person you met 6 months ago or even a year ago may have a new circle of influence and new connection possibilities. Schedule a lunch or coffee meeting and get together or chat on the phone.
Sending a thank you note can make a lasting impression. I have a box of thank you notes and carry some with me stamped so I can jot a quick note and mail one out the day of the meeting. Most people will share a business address if you don’t meet at their work location. Don’t be afraid to send your gratitude. People realize how little of it there is in the world. It sends the message that they are worth investing time and effort.
Home Business and Family Holidays
Not everyone follows you on all your social media channels. Be sure to let those closest to you know that you’re growing your side hustle. They can be an enormous support system and encourage you in your new endeavor.
With remote work and telecommute people are networking in ways that they weren’t even ten years ago. You might be shocked to discover how connected your inner circle is once you begin sharing about your business.
A compliment, a friendly smile can go a long way toward breaking the ice. Contacts are everywhere. Introduce yourself wherever you go and have something short and sweet to say and have a great holiday season!
Quick Links
Columbus Office
107 Commerce Park Drive, Suite B
Westerville, Ohio 43082
P: 614.891.9000
C: 614.580.9755
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